MENT’OR BKB FOUNDATION, YOUNG CHEF COMPETITION SERIES. BOUCHON BISTRO, LOS ANGELES; EMERIL’S, NEW ORLEANS; JOHNSON & WALES UNIVERSITY, MIAMI; INTERNATIONAL CULINARY CENTER, NEW YORK CITY

BEHIND THE SCENES

For the inaugural year of a new Young Chef Competition series, Black Flower Agency exceeded expectations by identifying powerful synergies between venues, vendors, and sponsors to create an exceptional guest experience. In addition to the ticketed general public, the agency hosted select media, whose, subsequent post-event press coverage bolstered market attention for the foundation and founders/board of directors, including celebrated chefs Daniel Boulud, Thomas Keller and Jérôme Bocuse. As a result, the event provided an exclusive opportunity for the organization to interface with a new patrons and media while forging new relationships and opportunities for the competing chefs.

PHOTOS: ©mentorbkb, taken by Huge Galdones and Barnaby Draper

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