PERNOD RICARD USA BRAND PROGRAMS

Through effective alignment with influencers and events, the agency has worked with over 100 venues from Miami Beach to NYC to LA to allow the Prestige Brands the right placement – in every sense of the word. The Pernod Ricard brand team partnered with the agency to use its relationships in fashion, art, media, technology, C-level relationships and more to allow the “best of the best” to truly have an experiential moment with the liquid, bottle and even brand ambassadors and experts. The agency planned, executed and managed the budgets for each brand while aligning them with the right location and platform to ultimately sell the Prestige Brands to the country’s best locations that serve this very brand specific and choosy clientele who know exactly what they want when making their cocktail choices.

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