DISNEY THEATRICAL GROUP, FULL-DAY IMMERSIVE EXPERIENCE CENTERED ON THE LION KING. MINSKOFF THEATRE, NEW YORK CITY
BEHIND THE SCENES
Responding to a client’s request to develop a family-oriented interactive event for its customers, Black Flower Agency partnered with Disney Theatrical Group to develop a full-day Lion King-themed experience including rare insider’s access to Disney’s Theatrical Headquarters, a behind-the-scenes tour of Disney musical productions, access to the Disney Theatrical prop room with the breadth of all Disney productions elements within, and a workshop conducted by Lion King cast members. The agency oversaw and managed all components of the program, including event conceptualization, partner contracts, marketing and promotions, guest collateral, catering, gift procurement, on-site hosting and event management. As a result, Black Flower received vast recognition from its client, while Disney was delighted with the new promotional channel it was able to explore through the client’s marketing platform.
PHOTO: Shaun Mader