MAXMARA WOMEN IN FILM 2016, BEVERLY HILLS
BEHIND THE SCENES
MaxMara engaged Black Flower Agency to provide event hospitality surrounding their participation as a sponsor of the 2016 Women in Film Crystal + Lucy Awards, hosted at The Four Seasons Hotel in Beverly Hills. The agency managed all facets of white glove hospitality for visiting international press and the MaxMara Face of the Future Award recipient. Black Flower ensured all guests of MaxMara experienced the ultimate in hospitality, from the moment they touched down in Los Angeles with VIP meet and greets, to VIP ground transportation, 5-star hotel management, gifting, curated dining experiences, and seamless flow to and from all events leading up to the Women in Film Awards Gala. The sponsorship activation increased brand awareness of MaxMara, and international press were thrilled by the experience from start to finish.