RIMOWA, UNVEILING OF THE NEW F13 LUGGAGE COLLECTION. OSHKOSH, WISCONSIN; CHICAGO, ILLINOIS
BEHIND THE SCENES
Aware of the agency’s reputation for high standards, great attention to detail, white-glove hospitality, strong logistical planning, and sensitivity to brand alignment, Rimowa turned to Black Flower to organize and implement a multiday, multimarket program. Black Flower curated and managed the program’s wide range of custom “Windy City”-themed activities, showcasing the finer cultural aspects and iconic offerings of Chicago. In addition the agency oversaw all hospitality components including guest arrivals from the airport to dedicated Rimowa check-in desk, welcome cocktail party, and a farewell dinner on a private yacht with breathtaking views of the Chicago skyline. The client had only glowing reviews for Black Flower Agency’s creativity, organizational skills, work ethic, and ability to smoothly troubleshoot any unexpected “red flags.” As a result, Rimowa was able to further elevate its status as a luxury luggage company and increase brand awareness via the digital and print coverage by attending media affiliates.