SAMSUNG SUMMER ART TOUR – LAUNCH OF 4K 60″ TELEVISION
A true curated dinner series in every sense of the word – from the artist, to the host to the guest list, the agency executed eight events in the Hamptons, LA, Aspen and Miami Beach. From the shipment and installation of the television to the 4K expert, to travel to the market, the agency handled all aspects of this program that was truly measured on ROI. In this case, the sales of televisions to influencers was a direct result of the work over the summer executed by the agency’s efforts. Hosts included Tommy Mattolla’s Gallery Valentine, The Rubell Family, Cultured Magazine editor Sarah Harrelson and outspoken LA curator, Stefan Simchowitz. Media partner Crane TV covered all aspects of this lifestyle activation and served as an additional platform for the artist work and the brand launch message. The New York Times covered the launch and the client continues to work with the agency on brand launches and art world content placement.