BCBG FASHION SHOW TO KICK OFF ART BASEL MIAMI. SOHO BEACH HOUSE, MIAMI

BEHIND THE SCENES

Black Flower Agency spearheaded this event, which consisted of a cocktail reception and fashion show for 300 guests at Miami’s private member club, Soho Beach House. The following day, select attendees were also able to attend a private shopping event at the BCBG boutique hosted by the BCBG Max Azria Group Chief Creative Officer, Lubov Azria. The agency handled all aspects of program planning and execution, marketing and guest communications, venue research and contracting, fashion show design and production, model coordination, talent procurement, catering, gifting and ticketing. As a result, guests enjoyed a VIP event while BCBG gained exposure with a new and high-net-worth audience and exceeded sales projections during its private shopping event.

PHOTO: Courtesy of BCBG

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