NEW YORK FASHION WEEK PARTNERSHIP WITH ZAC POSEN. VANDERBILT HALL, GRAND CENTRAL TERMINAL, NEW YORK CITY
BEHIND THE SCENES
The collaboration provided the agency’s client and its top customers unique access to three Zac Posen fashion shows (Fall/ Winter 2015, Resort 2016, Spring/ Summer 2016) incorporating private shopping experiences. To ensure a successful event, Black Flower collaborated with the Posen team on all elements of the shows—sponsorship contract negotiations, budget management, ticket sales, marketing and communications, event photography/videography, and overall guest experience. As a result, the agency’s client was able to strengthen its bonds with its customers by treating them to exclusive backstage benefits, while the Zac Posen brand garnered exposure and tapped into a new high-net-worth audience, which converted to increased sales.
PHOTO: Courtesy of Zac Posen