MICHAEL KORS PRIVATE PRESENTATION OF THE 2015 COLLECTION. MICHAEL KORS MADISON AVENUE STORE, NEW YORK CITY

BEHIND THE SCENES

In addition to securing fashion designer Michael Kors for its client’s event, Black Flower Agency conceptualized the evening at Kors’ Madison Avenue store, procured talent, and administered service agreements, including contract negotiations. The agency was also responsible for the event marketing and logistical communications, catering, and management of the guest experience. As a result, Michael Kors deepened brand awareness with a high net-worth audience and received exposure in national digital newsletters and online marketing platforms.

PHOTO: Shaun Mader

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