CARTIER, ÉTOURDISSANT CARTIER HIGH JEWELRY COLLECTION, ART BASEL MIAMI, FAENA HOTEL, MIAMI
BEHIND THE SCENES
Cartier charged Black Flower Agency with orchestrating all hospitality facets of this glittering weeklong event. Presented during Art Basel, the Étourdissant High Jewelry Collection was showcased at the Faena Hotel Miami Beach, designed by cinematic visionary Baz Luhrmann and Academy Award winner Catherine Martin. Working in collaboration with the jeweler’s North America and international divisions, Black Flower created a uniquely enjoyable experience for Cartier guests. The agency worked closely with both divisions in procuring, contracting, and booking rooms and suites at five luxury hotel properties as well as providing private transportation. Furthermore, Black Flower curated premium experiences ranging from dining excursions to private yacht bookings, helicopter tours, VIP access to Art Basel, satellite art fairs, and VIP parties that left guests delighted and fulfilled. As a result, Cartier engaged and rewarded its most loyal clients via an experiential multi-day program, which positively impacted overall sales of the High Jewelry Collection.