CAUDALIE SOUTH FLORIDA BRAND LAUNCH AND BOUTIQUE OPENINGS

Commencing in the summer of 2015 at its first store opening in the Aventura Mall through the most recent launch of the dual treatment room spa/boutique at Brickell City Centre, Caudalie made South Florida a primary market of interest to expand the already rapidly growing brand. Prior to partnering with the agency, the Caudalie brand was best known in South Florida through its online presence and at key retail partners that appealed to both locals and snow birds who traveled from NYC and South America. Through its brand building mixed-use technique, a whole new set of market loyalists were born and both locals and tourists alike now flock to the boutiques to pick up their favorite organic elixirs, scrubs and peels made from the same grape that comes from the family-owned vineyards in France.

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