DONNA KARAN, URBAN ZEN SOULFUL ECONOMY MARKETPLACE. STEPHAN WEISS STUDIO, NEW YORK CITY
BEHIND THE SCENES
For Donna Karan’s Urban Zen Foundation, which provides educational, holistic, and healthcare services to artisans around the globe, Black Flower Agency produced an intimate evening during which guests interacted with the designer and purchased holiday gifts at her Soulful Economy Marketplace. Collaborating closely with the Urban Zen team, Black Flower not only developed the event concept and contracted the venue and talent, but also sought out its high-net-worth attendees. In addition, the agency oversaw marketing and guest communications, budget management, on-site staff supervision, gift procurement, catering selections and audiovisual production. As a result, Urban Zen and its Soulful Economy Marketplace gained a new level of exposure. Guests were thrilled with the access to the acclaimed designer, and through her stories gained a deeper appreciation for the handcrafted gifts.
PHOTOS: Barnaby Draper and Daniel Pagel