GRACE CODDINGTON, GRACE: THE AMERICAN VOGUE YEARS BOOK LAUNCH AT FREDS AT BARNEYS NEW YORK, NEW YORK CITY
BEHIND THE SCENES
In partnership with publisher Phaidon, Black Flower Agency produced a fashionable evening in celebration of the release of Grace: The American Vogue Years, the second volume of the collected best work of Vogue editor and international fashion icon, Grace Coddington. The evening began with a Champagne reception at Freds at Barneys New York, one of Manhattan’s quintessential hotspots to see and be seen. Guests were then treated to a private discussion between Grace and Barneys New York Creative Director, Dennis Freedman, which highlighted anecdotes and behind-the-scenes moments from Grace’s storied fashion career. Afterward, guests were able to meet her one-on-one during a formal book signing. Black Flower managed the entirety of the event, including talent and strategic partner contract negotiations, budget management, marketing communications, and overall guest experience, resulting in a successful launch campaign event.