PROENZA SCHOULER, EVENING WITH THE FOUNDERS FEATURING THE FALL 2014 COLLECTION AND PRIVATE SHOPPING. PROENZA SCHOULER, NEW YORK CITY
BEHIND THE SCENES
Black Flower Agency secured Proenza Schouler’s newly opened Soho boutique in New York City for a reception followed by a presentation of the Fall 2014 Collection, face time with the designers and private shopping. The agency worked with the Proenza Schouler team to initiate all variables of the program for its client, from planning and execution to marketing, guest communications, model coordination, talent procurement, catering, and gift items. As a result, sales surmounted expectations for the evening, while Proenza Schouler increased its high-net-worth customer base and elevated its brand resonance.
PHOTO: Barnaby Draper