VICTORIA BECKHAM, VICTORIA BECKHAM COLLECTION ONE NIGHT POP-UP BOUTIQUE. ACADEMY MANSION, NEW YORK CITY
BEHIND THE SCENES
Black Flower Agency secured an image-appropriate space in Manhattan for this three-part evening-long shopping event meant to build the brand and broaden its customer base in the US. The agency collaborated with the Victoria Beckham team on the breadth of the program, including the overall event concept, marketing and guest communications, talent contracting, budget management, vendor procurement, menu design, décor, merchandise fixtures/propping, and security. As a result, the brand was able to tap into a new audience as well as gauge the US consumer environment.
PHOTO: Barnaby Draper