VIP KENTUCKY DERBY WEEKEND. CHURCHILL DOWNS, LOUISVILLE
BEHIND THE SCENES
Expanding its offerings within the sporting category to its most highly valued customers, Black Flower Agency created for its client the ultimate Kentucky Derby weekend experience. Providing full-day access and first-class hospitality, the arrangement included a private trackside suite, behind-the-scenes tour of stables and entree to the Winner’s Party, with Art Sherman, trainer of Derby-winning California Chrome, in attendance. The agency oversaw marketing and customer communications and correspondence as well as the overall event ramp-up and organization. On-site, Black Flower implemented all aspects of the event itself, including the hotel-room block, food and beverage, private transportation, gifting and talent and host management. As a result of the access and hospitality, guests’ expectations were exceeded, customer loyalty was solidified and benefit engagement increased.
PHOTO: Barnaby Draper