VIP ACCESS TO FORMULA ONE GRAND PRIX EVENT. CIRCUIT OF THE AMERICAS RACETRACK™, AUSTIN

BEHIND THE SCENES

As a part of its benefits platform, one client engaged Black Flower Agency to negotiate VIP access to a Formula One event in Austin, Texas. In addition to a private suite presided over by legendary commentator Bob Varsha, the program included a tour of the Mercedes AMG Petronas garage, pit lane admission, access to the official Circuit of the Americas after party, and premium seats at two concerts, one featuring Pitbull, the other headlined by Sting. In its role as contract administrator, Black Flower Agency oversaw conceptualization, event ramp-up, talent management, on-site guest hospitality, hotel-room blocks, catering, private guest transportation, gifting and budget management and reconciliation. As a result, the client secured its dominance in the automotive category and was able to increase its auto-racing program and benefits.

PHOTO: Courtesy of Williams Martini Racing

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