ASTON MARTIN CELEBRATES THE RELEASE OF NEW MODELS. MONTICELLO MOTOR CLUB, MONTICELLO

BEHIND THE SCENES

Black Flower Agency collaborated with British luxury sports car company Aston Martin to celebrate the release of its latest models at Monticello Motor Club, a private-membership racetrack 90 minutes from New York City. During the daylong event for 40 top-valued auto enthusiasts, invitees test-drove newly minted Aston Martins—including the Rapide S, Vanquish, and V8 Vantage—on a private racetrack as well as through scenic countryside. Following guests were served a gourmet lunch hosted by a head designer of Aston Martin. Going strictly through private client communication channels, Black Flower Agency developed a digital marketing platform for its client and conceptualized the full-day event. As a result, Aston Martin reached millions of high-net-worth individuals across the domestic United States, raising awareness of new models as well as increasing foot traffic to local-market Aston Martin dealerships.

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