NFL PLAYERS INC. SUPER BOWL WEEKEND PACKAGE. MERCEDES-BENZ SUPERDOME, NEW ORLEANS
BEHIND THE SCENES
Black Flower Agency was brought in by the NFL Players Inc. to provide its valued top-spending clientele with an access-driven weekend. The agency created a four-day Super Bowl package featuring VIP access to player’s parties, a private moderated discussion with football legend Barry Sanders, premium lower bowl seats to Sunday’s big game, and white-glove guest hospitality including deluxe hotel accommodations, fine dining and private ground transportation. As a result, the client was able to solidify loyalty with its existing customer base while simultaneously procuring new customers.