ROLLS-ROYCE MOTOR CARS, TEST-DRIVING EVENT. PALM BEACH INTERNATIONAL RACEWAY, PALM BEACH
BEHIND THE SCENES
Black Flower Agency was on board for Rolls-Royce Motor Cars’ first-ever US track-driving experience, which took place at the premier Palm Beach International Raceway and featured newly minted models of the Wraith, Phantom and Ghost. Aimed at attracting a new high-net-worth audience while captivating current devotees, the daylong event involved test drives with company experts who demonstrated the vehicles’ capabilities, and a lunch hosted by company designer Christopher Duff. Black Flower leveraged digital marketing platforms to create promotional outreach and worked with RRMC to conceptualize the event. As a result, RRMC was able to touch millions of high-net-worth individuals on a national level, resulting in elevated brand awareness and opening up new avenues for both RRMC and Black Flower Agency’s client.