Over the past century, the BMW brand has stood for a dynamic driving experience and pioneering innovations, both in design as well as technology. To showcase this, Black Flower Agency organized an immersive experience where guests were invited to explore the history and discover the future of the next 100 years of the ‘ultimate driving machine’ during a trip to the BMW Welt and BMW Driving Academy in Munich, Germany. The curated three-day experience began with a welcome dinner at the two-star Michelin Ess Zimmer restaurant, hosted by BMW Executives. The following day, attendees got a glimpse behind the scenes of BMW’s corporate headquarters, including an exclusive tour of the restricted R&D Center, interactive sessions in the Virtual Reality lab, and a walk through the wind tunnel and also toured the BMW production facilities for an insider’s look into automobile manufacturing. The trip culminated with an adrenaline-fueled day on track at the BMW Driving Academy, inclusive of dynamic driving exercises with the latest BMW models including the BMW i8, BMW M Series and MINI John Cooper Works.

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