HARPER’S BAZAAR 150 YEARS: THE GREATEST MOMENTS BOOK TOUR
WITH GLENDA BAILEY
In honor of the 150th anniversary of Harper’s Bazaar magazine, Black Flower Agency’s client, American Express, sponsored a global book tour for Editor-in-Chief, Glenda Bailey, in celebration of the new book Harper’s Bazaar 150 Years: The Greatest Moments. A series of events were held in the key fashion capitals of the world, kicking off with a cocktail soiree in New York City attended by fashion and celebrity elite including Alessandro Michele, Tom Ford, Reese Witherspoon, Celine Dion, and more. Additional book discussions and private shopping experiences were also incorporated with Victoria Beckham in London, Giorgio Armani in Milan, and Christian Louboutin in Paris. As a result, Harper’s Bazaar garnered major exposure for their new book, and American Express gained access to top-tier talent for their high net-worth audience.