Black Flower Agency activated a series of events as part of one of its client’s experiential benefits program offered exclusively to its most high-valued consumers. The agency team managed over 600 top spending, celebrity, and executive guests throughout the tournament and delivered an enhanced VIP hospitality experience, complete with suite access and 100-level Centre Court seats located across from the Royal Box. Guests were able to meet and engage intimately with former tennis legends such as John McEnroe and Lindsay Davenport.

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