TESLA MOTORS FACTORY TOUR, TEST DRIVE AND PRIVATE LUNCH EVENT
Looking to engage a new audience that would lead to increased automotive sales, Tesla Motors procured Black Flower Agency to research and tap into a new high net-worth automotive fan base by developing an exceptional “insider’s” access experiential product event highlighting the world of innovative electrical vehicles. Capitalizing on Tesla’s strict code of confidentiality, the agency was able to reveal the company’s revolutionary technology in a unique experience attended by 50 high-net-worth auto enthusiasts. Guests gained VIP access to areas of the facility that had previously been off-limits to all but Tesla employees. Following the tour, guests took the Tesla Model S on a scenic test drive through the San Francisco Bay Area. The event culminated in a private lunch hosted by J.B. Straubel, chief technical officer and cofounder of Tesla. As a result, Tesla received pre-orders for a model not yet in production, the falcon-winged Tesla X.