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SURFACE MAGAZINE X EMP

ART BASEL EXPERIENCE

In celebration of the publication’s December art and design themed issue, Surface Magazine enlisted the assistance of Black Flower Agency to oversee the organization, management, and guest experience for a multi-day pop-up featuring the three Michelin–starred restaurant Eleven Madison Park (EMP) and its award-winning Chef Daniel Humm. Coinciding with Art Basel Miami Beach, The Surface x EMP Experience took place in a Marcio Kogan-designed private home located on the famous Miami Beach inner coastal. Each highly curated lunch, dinner and cocktail reception throughout the pop-up activation thoughtfully incorporated publication partners and advertisers to further elevate and enhance the guest experience; such as a Porsche art car installation, a state-of-the-art Sonos interactive music system, and premium wine pairings conducted by the private wine membership Prisoner Wine Company. At the pop-up’s conclusion, the VIP invite-only event series welcomed nearly 400 guests stemming from the art and design communities and provided a platform for Surface Media to further engage a targeted demographic consumer in a contemporary aesthetic atmosphere while infusing the most advanced in culinary offering and creations.