SARAH JESSICA PARKER
Sarah Jessica Parker’s highly praised pop-up shop for SJP Collection in New York City was the most fashionable place to be during a private fashion event organized by Black Flower Agency. After arriving to a Champagne reception, guests were greeted by Sarah Jessica herself, who spoke with business partner George Malkemus III about her career, foray into fashion and the design process of her handcrafted Italian made shoes. Following the conversation, guests shopped the latest SJP collections featuring fun, bright colors and timeless silhouettes meant to fit into a woman’s life for many years to come. Sarah Jessica was in and out of the fitting room, styling each attendee and providing wardrobe advice to all the women. The event was a huge success for Black Flower Agency’s client, and exceeded sales expectations for the SJP Collection team.