VIP ACCESS TO FORMULA ONE GRAND PRIX EVENT
As a part of its Platinum and Centurion Card product benefits platform, American Express engaged Black Flower Agency to negotiate VIP access to a Formula One event in Austin, Texas. In addition to a private suite presided over by legendary commentator Bob Varsha, the program included a tour of the Mercedes AMG Petronas garage, a meet and greet with Formula One champion drivers Lewis Hamilton and Nico Rosberg,pit lane admission, access to the official Circuit of the Americas after party, and premium seats at two concerts, one featuring Pitbull, the other headlined by Sting. As contract administrator for American Express, Black Flower Agency oversaw conceptualization, event ramp-up, talent management, on-site guest hospitality, hotel-room blocks, catering, private transportation, gifting and budget management. As a result, American Express secured its dominance in the automotive category and increased its auto-racing program and benefits while making Card Members feel highly valued.