The luxury growth model runs on relationships
The luxury growth model has changed. Products may create desire but the brand relationship determines whether the client chooses to remain.
Strategy
28.07.2026
Expert insights, trends, and stories to inspire your next unforgettable experience.
Relevance Reset: Experiential luxury is the new engine of brand desire
Desire has become more restless. Clients are more informed, more selective and less easily impressed by the familiar theatre of high-end brands.
Strategy
02.07.2026
Female wealth is reshaping luxury
Female wealth is already changing the balance of influence inside the luxury market.
Strategy
02.06.2026
What does it take to craft experiences in the age of multi-generational luxury?
Luxury has always been about inheritance. But today, inheritance is being redefined. Multi-generational luxury is no longer about what’s passed down, but about how it’s reinterpreted.
Strategy
23.01.2026
Decoded: Rethinking experiential luxury
A space to ask better questions, redefine purpose, decode the emotional precision clients are quietly asking for in experiential luxury.
Strategy
05.01.2026