Christian Louboutin enlisted Black Flower Agency to support in the opening of its newest and largest boutique to date. Located in Miami’s bustling Design District, the boutique was the first to showcase in the same retail environment both men's and women's accessories as well as the Christian Louboutin Beauté collection.
To maximize exposure for the opening, Black Flower Agency took a multi-wave approach, hosting both a private shopping experience with high net worth potential clients, as well as throwing an official opening fête attended by local media, influencers, and socialites. The agency offered production, catering, and photography vendor support, while managing the PR outreach. An outstanding success, the event exceeded sales projections and media coverage goals for Christian Louboutin.