Black Flower Agency has been command central for orchestrating all hospitality services for Gucci’s Cruise Shows for the past four years in New York, London, Florence, Rome and Arles.
The agency thoughtfully curates every experience and detail based on the featured market of each of the Cruise collections.
During each of these weeklong events, Black Flower manages all aspects of the guest experience, including flight arrival meet and greets, personalized VIP ground transportation, hotel management, white glove hospitality, florals, gifting, program collateral, exclusive cultural experiences, dining excursions, and model coordination. As a result, the Gucci Cruise Shows have been remarkable events that emulate Alessandro Michele’s vision and garner positive press.