After two years of a pandemic preventing Gucci from organizing their amazing fashion shows, Alessandro Michele selected LA’s Hollywood Boulevard for his Love Parade Collection in November 2021.
We orchestrated complete hospitality services of all press, guests, and top clients invited to the show. Black Flower thoughtfully curated every experience and detail based on the featured market of each of the collections. During the event, all aspects of the guest experience were manged, including flight arrival meet and greets, VIP transportation, hotel management, hospitality, florals, gifting, program collateral, exclusive cultural experiences, dining excursions. As a result, the Gucci Love Parade was a remarkable event, emulating Alessandro Michele’s vision.