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Saks IT List Townhouse

BRAND
Saks
EVENT
Saks IT List Townhouse
LOCATION
New York, USA

Across the 2019 Spring/Summer New York Fashion Week Black Flower Agency spearheaded the event, creative, production build and on-site management for the Saks IT List Townhouse. The “pop-up”, hosted by one of the agency’s Fortune 100 financial clients, Saks Fifth Avenue and Harper’s BAZAAR, was located in Greenwich Village, NYC and incorporated not only fashion moments but also social media engagements, private events and shopping. The client’s valued customers and SaksFirst Card Members were provided exclusive access to shop the newest accessories and latest fashions while finding themselves immersed in a five-story townhouse where they discovered key trends of the season brought to life including; Animal Instinct, Mad For Plaid, Silver, Statement Outwear, Suit Yourself and Wild Wild West. The evening private events also coordinated and managed by Black Flower Agency were attended by a variety of VIPs and celebrities such as Katie Holmes, Caitlyn Jenner, Coco Rocha, Daschca Polanco, Jeremy Scott, Lori Harvey and Glenda Bailey.

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