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Privacy Policy

Black Flower Agency, located at 9, rue du Pré-Bouvier, 1242 Satigny, Geneva, Switzerland, is a luxury marketing agency operating in multiple countries. The agency specializes in luxury strategy for its clients (the “Client”).

Black Flower Agency is a brand of the mci group. MCI Benelux SA, Avenue des Arts 47, 1000 Brussels, Belgium, has been appointed as the main representative for GDPR matters within the European Union.

Our priority at Black Flower Agency is to continuously improve our services to better meet our Clients’ needs. As part of this, certain information, including personal data, may be collected and stored. Protecting this data is central to how we operate. This Privacy Policy clearly explains how we collect, process, and store your data, in line with legal requirements and Black Flower Agency’s internal data protection standards.

By providing your personal data to Black Flower Agency, you confirm that you have read this Privacy Policy and agree to its terms, including any future updates.

1. Scope

This Privacy Policy applies to all services offered by Black Flower Agency. It does not apply to services provided by other companies or individuals, nor to third-party data processing practices.

2. Data collected and how we collect it

Black Flower Agency collects general and personal data through:

  • your interactions with us,
  • our Clients (who are responsible for ensuring the legality of the data transfer),
  • event participants,
  • users of our websites,
  • third parties such as digital service providers.

Collected data may include (but is not limited to): name, gender, date of birth, address, phone numbers, email, nationality, location data, job information, personal preferences, travel details, etc.

We may also process sensitive data, but only with your explicit consent.

3. Cookies

We use cookies on our website. If your browser allows, you will find a table below showing all cookies used on this site.

4. Purposes of data processing

We use the collected data for:

  • bookings,
  • analytical reporting,
  • compliance monitoring,
  • sending personalized information,
  • marketing (with consent),
  • anonymous statistical analysis,
  • managing job applications and CV databases,
  • lead collection via OneSystem Plus at events (with consent).

5. Data retention

We keep data for a maximum of 5 years, unless legally required otherwise. Data related to job applications is kept for 2 years.

6. Data location and processing

Your data is stored in cloud databases managed by third-party providers based in Europe, the United States, and Asia. These providers are bound by contracts that comply with GDPR.

7. Your responsibilities

You agree to provide accurate, up-to-date, and lawful data. Please inform us of any changes, especially to your contact details.

8. Data sharing and transfers

Black Flower Agency may transfer data:

  • internally, between its affiliates,
  • to third parties as needed for services (e.g., hotels, transport, sponsors, digital tools),
  • for legal or regulatory reasons,
  • in the context of a merger or restructuring.

9. Data security

We apply technical, contractual, and organizational measures to protect personal data from loss, unauthorized access, disclosure, or alteration.

10. Your rights

Under GDPR, you have the right to access, correct, object to, transfer, limit, or delete your personal data. To exercise your rights, contact: privacy@mci-group.com.

11. Changes to this policy

Black Flower Agency reserves the right to update this Policy. Any significant changes will be communicated by email or via our website.

12. Contact

If you have any questions about this Policy or your personal data, please contact us:

  • Email : privacy@mci-group.com
  • Postal address: Black Flower Agency, 9 rue du Pré-Bouvier, 1242 Satigny, Switzerland
  • For CCPA (California Consumer Privacy Act) inquiries: +1 833 791 0490