Our work
Breitling – Café des Bergues pop-up
The Breitling pop-up at the Café des Bergues in Geneva created a true summer escape in the heart of the city during the Geneva Watch Days. The event also marked the official opening of the Café Breitling, located next to the boutique, as part of the Geneva Watch Days. With a bright, surf-inspired atmosphere, vibrant colors, surfboards, and beach-themed decor, the event perfectly captured the dynamic and free spirit of the collection.
Our scope includes Scenography and technics of the plenary of the Geneva Watch Days and Scenography and technics of the plenary of the Geneva Watch Days.
In addition to the immersive experience, the pop-up generated “Instagrammable” moments that boosted the brand’s visibility, engaging the community and creating a buzz on social media, making the event as photogenic as it was memorable.
This concept helped strengthen the emotional connection between the brand and its customers, while showcasing the bold and exploratory spirit of the Superocean collection.
