In 2024, Cartier celebrated the centenary of its iconic Trinity collection with a landmark event at the Petit Palais in Paris. More than a tribute to a jewel, the celebration honored the vision of Louis Cartier, a man who transformed the complexity of human relationships into a timeless symbol of love, fidelity, and friendship.
Created in 1924, the Trinity ring was imagined as a poetic gesture: three bands in rose, yellow, and white gold, each representing an essential human connection. A fluid, continuous form, the embodiment of unity, elegance, and emotion.

To mark this milestone, Cartier unveiled new interpretations of the Trinity and invited guests to rediscover the collection through exclusive performances, artistic collaborations, and a scenography blending heritage and modernity. Artists such as Sia, Diplo, and Labrinth contributed to the atmosphere of the evening, held in one of Paris’s most emblematic venues.

Black Flower Agency was entrusted with the full hospitality experience. We welcomed 590 distinguished guests, including celebrities, international press, talent, and teams, and ensured every element of the journey reflected the Maison’s standards of excellence. From guest flow and premium services to discreet coordination between Paris and New York, every detail was managed to create a seamless and refined experience.

