Our work
Dior – High jewelry reveal Firenze
In June 2023, Dior unveiled its Diorama & Diorigami high jewelry collection in Florence, presenting 172 exceptional pieces that echoed the Maison’s savoir-faire and poetic craftsmanship. Inspired by nature and the iconic toile de Jouymotif, the collection blended couture precision with artisanal artistry in a striking display set within the historic Basilica Santa Maria Novella.
Guests were welcomed over three waves, each spanning four days, offering an intimate and immersive experience into Dior’s high jewelry universe. The highlight of each stay was a candlelit dinner designed by chef Mauro Colagreco, held within the basilica’s cloisters, a setting where culinary refinement met architectural grandeur.
Black Flower Agency was responsible for the complete hospitality experience.We managed every aspect of the guest journey: from personalized itineraries and curated moments to hotel bookings and fine dining arrangements. Our scope included luxury transfers, bespoke gifting, hair and make-up services, and seamless on-site coordination, ensuring that each detail reflected Dior’s timeless elegance.
