Our work
Hublot Fifa World cup 2022
In 2022, Hublot marked its partnership with the FIFA World Cup Qatar through the exclusive pre-launch of the Big Bang Unico, a timepiece created to celebrate the spirit and intensity of the world’s most iconic sporting event. This unveiling reflected the brand’s ongoing commitment to innovation, precision, and bold design.
The project took the form of a private, embargoed recording designed for global broadcast ahead of the tournament. Working closely with the Hublot CEO and internal teams, we supported the brand throughout every stage of the production.
Our scope included script development, content preparation, studio sourcing, and the creation of a custom 3D environment. We ensured full technical coordination on-site, including live capture and post-production, to deliver a seamless and immersive experience. The result conveyed both the energy of the World Cup and the bold identity of Hublot.
