Our work
Hublot & Nespresso – Product launch
Hublot unveils limited Big Bang Unico Nespresso Origin watch in Geneva: luxury meets sustainability with recycled coffee capsule materials.
The 42 mm case, bezel, crown, and pushers are made from recycled aluminium, 28% of which comes from Nespresso capsules. The watch is equipped with two interchangeable straps: one in rubber, containing 4.1% coffee grounds and 8.2% recycled rubber made of 5% coffee grounds and 95% recycled polyester.
Beyond the product unveiling itself, our team curated a press conference and a full exhibition that captured the attention of the medias, showcasing concrete examples of each brand’s technological advancements and sustainable initiatives. Nespresso and Hublot highlighted through the produced contents their shared commitment to a more sustainable future, reinforcing the message that innovation and responsibility are at the core of their convictions.
