Our work
Hublot x Novak Djokovic
At an exclusive event in Paris in November 2024 at the iconic Place Vendôme, Hublot unveiled the Big Bang Unico Novak Djokovic, a limited-edition watch with only 100 pieces. This unique timepiece, created through an innovative collaboration with tennis champion Novak Djokovic, represents a fusion of performance, sustainability, and personal tribute, incorporating recycled materials from HEAD rackets and Lacoste polos worn by Djokovic during his historic 2023 season.
In addition to this groundbreaking launch, the event also featured an artistic collaboration with Johann Bourgeois, an artist renowned for his visionary approach to stage design and movement. Transforming the legendary Place Vendôme into a vibrant, living stage, Bourgeois perfectly captured the spirit of innovation and boldness that defines the Hublot brand.
Beyond the performance, our team designed the entire visual identity of the event, adding an artistic and creative touch to every detail. From bold stage designs to immersive installations and captivating branding elements, we ensured that the essence of the collaboration between Hublot and Djokovic was present in every aspect, turning the Place Vendôme into a showcase of precision, lightness, excellence, and creativity.
