La Prairie – Art Basel

At Art Basel 2023 in Basel, La Prairie reaffirmed its commitment to the intersection of luxury skincare and contemporary art. The brand’s presence was marked by a series of immersive experiences celebrating both artistic innovation and the 25th anniversary of the iconic Skin Caviar collection.

In Zurich, La Prairie curated special programs at Maison La Prairie, a space that embodies the essence of the brand. Among them, private dinners co-hosted with the Fondation Beyeler offered a setting conducive to meaningful and personal moments, in harmony with the brand’s aesthetic and values.

The collaboration extended across the Art Basel network, amplifying La Prairie’s presence through partnerships with local cultural institutions.

In Basel, the brand hosted its very first event at the Vitra Design Museum, an immersive evening designed to reflect La Prairie’s artistic vision. A highlight of the activation was Cobalt House, an installation imagined by designer Sabine Marcelis, inviting guests to step inside the Maison’s signature cobalt blue universe.