On the occasion of the formula 1 Moët & Chandon grand prix de Belgium 2025, the legendary Spa-Francorchamps circuit was transformed into a true stage of excellence, blending passion, performance, and art de vivre. A unique client experience was designed to offer selected guests exclusive access to the world of Moët & Chandon, the official title sponsor of the race.



Within the prestigious F1 Paddock Club, a bespoke Suite & Terrace was created to embody refinement, conviviality, and excellence. This space, conceived as an immersive and highly experiential setting, allowed guests to enjoy a timeless moment at the crossroads of elegance and the adrenaline of Formula 1. The exclusive “Spark Club” evening extended this atmosphere, elevated by a legendary DJ set from Cerrone, an icon of electronic music.
More than just a venue, this project delivered a memorable immersive experience that resonated with the values shared by Moët & Chandon and Formula 1: precision and performance, inherited from motorsport; tradition and excellence, rooted in the art of champagne; and collective celebration, embodied through powerful moments of togetherness. By combining design, emotion, and exclusivity, this activation left a lasting impression and reinforced the prestige of the Maison, perfectly aligned with the spirit of competition and the joy of victory.

