Parfum Christian Dior – L’or de vie

At the end of 2024, Dior repositioned one of its most iconic skincare lines, introducing a groundbreaking new molecule called the “Protein of Life.” This exceptional ingredient is derived from the grapes of the Château d’Yquem vineyards, one of the most prestigious and expensive wine estates in France, known for its unmatched quality and rarity. This unique connection to the Château d’Yquem is particularly significant, as the estate is part of the LVMH group, placing it within the same family as the legendary Dior brand.

As part of this ambitious repositioning, our team was entrusted with designing the experiential guidelines for multiple markets worldwide. This involved creating a full sensory journey that perfectly captured the essence of this remarkable new formula. Our work included the development of a comprehensive visual concept, as well as the technical planning for a series of global events that brought this vision to life.

Delivered in December, this extensive package of creative and technical guidelines laid the foundation for a series of highly successful launch events starting in January 2025. These events, which spanned several key markets, effectively showcased the innovative spirit and timeless luxury of the Dior brand, cementing the Protein of Life as a breakthrough in the world of high-end skincare.